Boston eMarketing Solutions
"Realize SUCCESS by Exploiting Your Online Assets"
PPC Search Engine Internet Marketing
Personal Internet Marketing Services from Boston to Hartford
With higher priced products or services a lead is just as valuable as an immediate low-priced product sale. For example, it is highly unlikely a Real Estate Agency, Attorney or Car Dealer will experience a transaction online. Instead, these businesses will want to collect highly targeted, qualified leads online for immediate follow-up and relationship building from consumers specifically looking for what you are offering.
There are two primary ways you can increase your exposure on the search engines and start driving more traffic and potential buyers to your website. Namely, Search Engine Optimization (SEO) and Pay Per Click (PPC). We discuss both of these strategies below.
Search Engine Optimization
SEO or Search Engine Optimization are techniques used to help improve the search engine "organic" ranking (Free advertising) of a web site. Google, Yahoo and MSN are the search engines most influential today. Recent statistics show that 85% of internet users use a search engine to find products, services, and information.
If your web site does not appear on the search engine results pages, or is not appearing as frequently 
as you would like, I can help. Ranking higher in the search engines is not a get rich quick scheme, and doesn't just happen by luck. Search engines such as Google, Yahoo and MSN actually need your help to better understand what your web site is about. My SEO techniques help you to identify and match your web site goals with quality keywords. Then after a personal consultation, I help you to decide the most effective use of your advertising budget, and help you to understand my SEO recommendations.
Big SEO firms may promise you top rankings on keywords that do nothing more than attract the wrong types of customers. Why waste your time and money with them? And if you are building pages and pages of content, day after day, in hopes that one day Google will rank you high, your ship is sailing further away, not into harbor. Request a free evaluation to learn more. My SEO services are reasonably priced and what you will get in return is over 10 years of hands on, proven SEO expertise.
My SEO services entail various techniques to help increase your search engine rankings:
Search Engine Optimization goals vary by web site and industry. As an Internet Marketing Consultant
my role is to help you identify profitable SEO goals. Once identified, SEO service fees are negotiated
to help meet the identified goals. Use our Contact Us form to provide some basic information on your
online success objectives.
Contact Us today for FREE Consultation
Pay Per Click Search Engine Marketing Consulting
Search engine pay per click (PPC) promotion is one of the best strategies for driving quality traffic to your site. Although there are several search engine PPC programs, Google Adwords is the leading pay per click search engine. We offer a PPC search engine marketing service that provides an ideal solution for businesses who want to leverage our experience and expertise with your online emarketing objectives and avoid the costly and time-consuming task of building a search marketing & support infrastructure (i.e., hiring more staff). (See our Google Adword details page).
What is Pay-Per-Click (PPC) Search Engine Marketing (SEM)?
PPC SEM is directing specific consumer searches to your web site landing page. The PPC results are displayed on the very top and far right part of the organic search results page. The PPC results are identified as "sponsored links" or "sponsored results." Organic results, the objective of SEO, are not 
paid for. With PPC you pay for each time someone clicks on your ad in the search engine. The amount you pay depends on the popularity of the search term and the competition for the search terms. The search engines use a bidding scheme to allow advertisers to bid against each other for top positions in the search engines. The more you bid and spend, the better your ad will be positioned on the search results screens.
PPC would be like someone visiting your business as a direct result of an advertisement. But, unlike print advertising you ONLY pay for a PPC consumer visiting your web site. Furthermore, with PPC you know exactly how many people visited your web site and for how long. With print advertising you never know if it resulted in “foot traffic” or what the ROI is. Smart business owners understand this which is why PPC advertising spending grows substantially every year.
And, what can it do for my business?
After experiencing the power of PPC marketing, you may never want to spend money on another print ad again. The PPC approach can be very expensive with a low ROI if not designed and implemented properly. Most inexperienced PPC users give up soon after their first try at PPC because of poor implementation. On the other hand, PPC can rapidly deliver qualified leads to your site at a good value per lead, with great precision if designed properly. The key to PPC success is to determine your return on investment (ROI) for each visitor to your website, then setup your PPC program so that you achieve a positive ROI for your PPC investment. Online marketing is different from traditional marketing methods, such as print media, in that it enables businesses to see views, clicks and conversions. As a result, businesses can carefully track how many people found their website via search engines or clicked through a paid online ad to become a customer. Marketers love gaining this insight. Businesses owners, CFO’s and executives love it even more.
Why should you hire us?
Do you want to work with a PPC consultant that is not only experienced and skilled, but also provides personalized service? Do you want to know why we are so successful with our own e-commerce businesses? Do you want a SEM consultant you can get to know and trust and is not hundreds of miles away unable to meet in person? If yes, then we are a good match. We can manage your entire PPC marketing program including consulting, setup, and management. To assure success, our program includes a monthly evaluation report and phone conference with a professional PPC consultant. The measure of success is of your PPC Program is ROI. Our goal is to continuously improve ROI while always staying motivated to expand market reach
PPC Program Success Criteria
- Positive ROI is achieved on PPC advertising.
- Qualified traffic increases immediately to client’s website, with increased
visits from new markets and/or brands. - More opt-ins to your newsletter or other customer subscriber programs
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Results are seen quickly, and improve over time.
Client Deliverables
- Fully managed PPC program for Google
- Monthly professional consultation with timely, effective reporting on results.
- Detailed plan for continuous improvement.
- Email announcements of the latest technology and case studies of successful PPC businesses
Benefit to Client
- Global or focused coverage of search markets.
- Saves time and money over hiring in-house web marketing infrastructure.
- Highly effective (and measurable) use of marketing budget.
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Instantaneous, accurate market research and deployment unlike any traditional methods used in
the past, at a fraction of the cost -
See the Fee & rates page for additional details about the PPC Service Plan
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