Boston eMarketing Solutions
"Realize SUCCESS by Exploiting Your Online Assets"
Fees & Service Plans are based on
your specific needs
Boston eMarketing Solutions (BES)
What can BES do for you organization and what do you get for your investment in BES Services?
The commercial advantage to a business promoting their business online (via web site or blog) cannot be overstated. There are millions of consumers and businesses searching for your products and services every day. The longer you lag behind in your online marketing strategy the more intense does your struggle against savvy competition and a lagging economy become. Unfortunately, your business could suffer a severe setback before you realize this fact: A strong online presence is no longer an “option”, it is mandatory to your success and survival. Moreover, several consumer surveys confirm that a strong online presence during this economic transition is even more imperative to an organization's success. When we think of online or internet marketing, most people think web site “traffic”. How do I get more people to visit my web site, more “qualified consumers’ that is. And, although traffic generation is critical to your success, narrowly focusing ONLY on web site traffic almost always leads to failure. Approximately 95% of all businesses who run a Google Adwords Pay-per-Click campaign fail. Why? Because they forget to plan for the second phase of an online marketing strategy, namely what happens "after the click". We address all of these issues with our clients. However we must focus first on getting “qualified traffic” to your web site. Without visitors, we have no chance of converting them to customers. If your organization is in need of a landing page design or re-design, we can also help with a separate project proposal. The process begins a with Search Engine Marketing (SEM) strategy. SEM is a two-prong process. There are two primary ways to get visitors to your web site, Search Engine Optimization (SEO) and pay per Click (PPC) advertising. We believe designing a solid PPC campaign is the first step to a successful online marketing program for a number of reasons including, but not limited to, the following: · A PPC campaign can provide valuable market research data for advanced strategies like SEO · Discover highest traffic markets and incorporate into an SEO strategy (also to lower PPC costs) · Discover unknown or untapped markets · Determine what and how your consumers are responding to ad content · Discover which of your products and/or services demonstrate strongest consumer demand PPC is one of the primary and most effective online marketing technologies. Along with Search Engine Optimization (SEO) PPC is what most successful online businesses focus their efforts on in order to drive online consumer (and other businesses searching for your products and services) to your web site.
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What is Pay per Click (PPC) ?
Search engine likes Google and Yahoo sell advertising space that displays when someone searches for a specific term (keyword) associated with your business. Your ad will usually appear I the right hand column of the Google search page. The order of ranking of how your ad displays is based on a “bidding process”. For example, if you are a dentist in Boston and want to attract clientele you might buy the keyword “Boston Dentist”. If I am looking for a dentist in Boston and use the keyword “Boston Dentist” your ad will appear along other dentists vying for that online business. If I click on your ad, you will be charged for that click based upon how much you set your PPC cost to. For example, you may set your PPC campaign to bid only as high as 25 cents per click for this keyword. You are ONLY charged when someone clicks on your ad, NOT by how many times your ad appears (impressions) such as you do with traditional advertising, i.e. newspaper, radio, etc.
How Can I Grow My Business with PPC (especially in a recession)?
After experiencing the power of PPC marketing, you may never want to spend money on another print ad again. The PPC approach can be very expensive with a low ROI if not designed and implemented properly. Most inexperienced PPC users give up soon after their first try at PPC because of poor implementation. On the other hand, PPC can rapidly deliver qualified leads to your site at a good value per lead, with great precision if designed properly. The key to PPC success is to determine your return on investment (ROI) for each visitor to your website, then setup your PPC program so that you achieve a positive ROI for your PPC investment. Online marketing is different from traditional marketing methods, such as print media, in that it enables businesses to see views, clicks and conversions. As a result, businesses can carefully track how many people found their website via search engines or clicked through a paid online ad to become a customer. Marketers love gaining this insight. Businesses owners, CFO’s and executives love it even more.
How can Boston eMarketing Solutions (BES) can help YOU create a successful Online Marketing Program?
BES offers extensive Web SEO Solutions, including PPC packages for organizations that understand the value of adding an online marketing strategy to their business model. BES is not just another marketing services company ,we are e-commerce entrepreneurs who understand the intricacies for how to be successful online. We continue to operate our own online business after 13 years and have experienced firsthand what works and what doesn’t. By working with us you don’t have to experience many of the typical mistakes made by others and at the same time benefit from the breakthroughs we’ve put into practice. Our professional staff is trained to understand that each client is unique. There is no magical formula that works for everyone, or even any two! All aspects of SEM, including PPC work best when integrated together to create a unique and custom formula that works for your business. This is such an important question which we elaborate on on here.....
Why should you choose BES and HOW is BES different from every other internet marketing company?
Pay per Click (PPC) Campaign Services Defined
Our PPC Services include: KeyWord Analysis & Strategies:
Every PPC or SEO project begins with a solid understanding f your online market, namely your keywords. Keyword research is a critical component of your PPC campaign. Frankly, it’s the foundation of all internet marketing. It’s like peeking into the mind of your potential customers and see what they are thinking and reacting to satisfying their needs.
But more importantly, the keyword analysis is where the business owner or manager gets to see how much potential business is being lost, while the company’s online marketing strategy is on hold (or stuck in first gear).
However, picking keywords that are highly competitive can be a very costly mistake. Let our experienced team find you the best click key words for your dollar. A great keyword is one with a low cost per click, low competition and a high search rate from people that want your products or services. Namely, “convertible keywords”.
What you get:
Based on your input we conduct an intense keyword analysis specifically targeting and dissecting the keywords your potential customers are using to find you. This analysis will be the building blocks of a successful online marketing campaign, not only for your PPC campaign but also for advanced strategies like Search Engine Optimization (SEO).
Deliverable: Keyword Analysis report. The value of this alone could be worth more than several times the investment in consulting.
Competitive Market Analysis:
Do you know what your competitors are doing? We provide comprehensive research into your competitive market. Learn what your competitors are doing right and what they are doing wrong. Knowing what your competitors are doing is a critical step in creating a winning PPC ad campaign.
What you get:
We generate a report which provides highly valuable information on your top competitors and what they are spending their time and marketing budget on such as how, what and how much they are investing in their PPC campaigns.
Creative Campaign Setup & Implementation:
Understanding your target audience and competition allows for our staff to create an eye catching ad campaign for your business that draws BUYERS! But a good ad is only the first step. Once a potential buyer clicks through to your website, they need an optimized landing page that will SELL your products!
What you get:
1). 10-20 written ads, and at least three “ad groups”.
2). Landing page consultation. Although we don’t edit code on your web site[1], we recommend changes to your site to accommodate visitor desires and needs. For example, if one of your goals is to generate leads, we will help design a landing page to capture email addresses of potential customers.
3). Extensive testing, configuration and re-configuration of PPC campaign[2]
Adword Performance Reporting:
Adwords can generate reports detailing the performance of your online ads including click through rates (CTR) and conversion ratios.
What you get:
Weekly (or daily) Adwords Statistic reports
*Measure of Success (web analytics):
Without knowing HOW consumers respond to your ad, you’ll never know if your ad campaign was effective. That’s always been the problem with traditional advertising (i.e. newspaper, TV, radio). However, imagine if you could view and dissect the behavior of consumers who noticed that your ad. How many viewed the ad, how many responded to the ad, how many sales resulted directly from that ad, and even how many sales did you LOSE from that ad? That’s the power of online marketing and web analytics, tracking the online consumer activity and using that data to improve your online ads.
What you get:
Visitor activity data. Code placed on your landing page tracks the behavior and activity of your site visitors. This data is then exported to custom analytics reports specific to your company’s goals and objectives. Needless to say, the value of how a client behaves on your web site is highly significant and a critical asset to your organization’s success. Analytics reports provide a higher level of visitor reporting activity than just Adwords performance reports alone.
*30 Days Ongoing Campaign Support:
Markets (and the search engines) are constantly changing. To keep your Ad Campaign at peek performance, you need an experienced pair of eyes on your online marketing campaign everyday (or at least several times a week). Hence, we offer ongoing campaign support, including - continued research, testing, analysis and modification.
What you get:
During the 30 period we will monitor and manage your ads including writing new ads and editing ads for each Ad group weekly. The importance of dedicating time to monitor and manage your PPC ads cannot be overstated. Without extensive testing and improving your ads, the chance of success is extremely low. This is the #1 reason why 95% of PPC ad campaigns fail, because most people “set and forget” their PPC ad campaigns. Along with keyword research, PPC ad management really is the meat of your online marketing effort and an area we spend a lot of time researching and implementing the latest technology and strategies. Your success is our success.
*Landing Page Consultation:
Many (if not most) of our clients do not have an “optimized” landing page. With our Advanced and Premium service plans we provide detailed guidance on what needs to be optimized on your web site or blog. With our extensive experience we can almost always pinpoint immediately the most important areas in need of improvement on your PPC landing page. This alone could be a substantial boost to your business. For those businesses that don’t have a web site or have ineffective landing pages, we offer a complete design and or remake of your landing pages. See our Premium Service Plan.
*Email Campaign Setup:
The measure of success of an internet marketing program is conversions, either to a sales transaction or a lead. Most web sites are primarily dedicated to generating leads. It is also one of the key components of an effective landing page. Think about it. The goal of a landing page is to convert your web site visitors to leads. Hence, you need a mechanism to capture contact information from visitors (potential customers). This is the purpose of an email marketing campaign strategy.
What you get:
We recommend an email service provider (ESP). Then we setup an account with that ESP.
Then code is generated and placed on your web site. This code will create a “Sign Up” box on your site so web site visitors who land on your web site (i.e. Landing Page) in search of your products and/or services will inpiut their personal information, giving you permission to contact them.
We will provide consultation on “what” to offer your site visitors to entice them to provide their personal contact information.
*Landing Page Design and Optimization:
Using the latest technology we are now offering :a complete landing page solution. This program entails a laser focused approach. In essence, it is skipping all the web site fluff and concentrating on what online consumers are looking for, landing pages that answer their burning questions or satisfy their intense needs.
What you get:
We design (with you input) and write several landing pages and test each one extensively. That is what our new technology does. This program also incorporates Google’s new Website Optimizer. By testing several pages over a period of time we get closer to an optimized landing page and a powerful conversion vehicle.
For fees refer to the Service Plan table below.
*For higher-level service plans.
[1] We can assist in setting up a landing page with online web page creation, or refer a web designer. Or if your site has a content management system (with HTML option) we can insert code for you. We also are working with a new landing page (LP) technology for a higher level of web traffic conversion.
[2] Testing your ad campaign is an extremely important and time consuming part of a PPC campaign. Along with a poorly designed landing page, lack of a well planned testing strategy is the main reason why 95% of all businesses give up and are not successful with their PPC campaigns. With our Premium level PPC campaign service we offer an “Adwords Optimizer” setup to automatically test and score the success of your ads. But, the success of your heavily depends on an effective landing page. If you do not have a well designed landing page, we offer as an additional service/project, a landing page design or re-design which is included in our Premium Level Plan.
Contact US Today for a Free Quote.
Or select from an hourly support option below
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This quick answer service is designed for those who have specific questions and need quick answers. There is a maximum of 2 calls per hour or 1 in person session. This purchase must be used within one month. |
A 5 Hour Support Plan works well when a company needs help with their initial web site marketing program. For example, setting up an effective pay-par-click campaign. Also, when advanced help is needed such as converting web site visitors to customers. This plan is flexible for those seeking a phased approach to developing their online business. Or Save, with our 10 Hour Support Plan. |
